Service 01 — Sponsorship Support

Sell Every Sponsorship.

Your events, venues, audiences and airtime are inventory, and most of it goes unsold. Draw & Fade audits it, prices it and sells it to the right brands. Then we run activation so sponsors come back next season.

Sell Our Sponsorships Brands: See the Portfolio
01 — Who It’s For

Properties Sell. Brands Buy. We Run The Deal.

For Properties & Events
Turn Inventory Into Income

You run the event, and we build and sell the sponsorship program behind it. That means more partners, bigger packages and renewals you can plan around.

  • Tournaments & live events
  • Golf tournaments & outings
  • Leagues & clubs
  • Sports facilities & complexes
  • Youth sports organizations & media platforms
For Brands & Sponsors
Buy Access That Performs

One conversation gets you into a portfolio of properties with 200+ events a year across 15+ markets. We match the property to your audience and handle activation.

  • Title, presenting & naming rights
  • On-site activation & product sampling
  • ESPN3 and live broadcast placement
  • Hospitality & C-suite access
  • CSR & youth sports cause marketing
02 — What We Handle

The Full Sponsorship Cycle

We handle every step from the first inventory audit to the renewal meeting. You run the event, and we run the revenue.

Step 01
Asset Audit & Valuation

We find everything you can sell, including what you’re giving away for free, and put a market price on it.

Inventory Audit
Signage, naming rights, broadcast, digital, email, hospitality, on-site space and access.
Audience Profile
Who attends, watches and engages, which is the data sponsors buy on.
Valuation
Pricing benchmarked to reach, exclusivity and comparable deals.
Gap Analysis
Unsold inventory, underpriced assets and new assets we can create.
Step 02
Packages & Sponsorship Deck

We turn raw inventory into tiered offers that brands can say yes to quickly.

Tiered Packages
Title, presenting, official partner and category packages with clear deliverables.
Sponsorship Deck
A deck that sells the audience and the outcome, not just the logo placement.
Custom Builds
Packages shaped around a specific sponsor’s goals and budget.
Rate Card
Consistent pricing you can defend in every negotiation.
Step 03
Prospecting & Outreach

We find the brands that fit your audience and get in front of the people who sign.

Target List
Brands with the right audience, geography and category fit.
Decision-Maker Outreach
Direct pitches to marketing and partnership leads. We do the selling.
Pipeline Management
Every lead tracked, followed up and moved forward.
Portfolio Cross-Sell
Brands already buying from our portfolio see your property first.
Step 04
Negotiation & Close

We protect your price and your deliverables, and get deals signed.

Term Negotiation
Fees, exclusivity, term length and make-goods.
Agreements
Clear contracts with deliverables both sides can track.
Multi-Year Structure
Longer terms and escalators that build recurring revenue.
Payment Scheduling
Cash flow that matches your event calendar.
Step 05
Activation, Fulfillment & Renewal

Renewals are won during the season. We deliver what was sold and prove it worked.

Activation Planning
On-site footprints, sampling, contests and fan experiences.
Fulfillment Tracking
Every deliverable scheduled, executed and documented.
Recap Reports
Photos, reach and results packaged for the sponsor’s leadership.
Renewal & Upsell
Next season’s deal starts before this season ends.
03 — The Portfolio

Properties We Represent

Seven properties with national reach. Brands can buy into one or build a program across several.

7
Active properties in our sponsorship portfolio
200+
Events per year across the portfolio
15+
National markets
ESPN
Broadcast reach
Tailgating · Hospitality · B2B

Gameday Hospitality

A premier tailgating and hospitality company in 12+ national markets, with 100+ events a year across NFL, World Cup, MLB, college football and more. In markets like Buffalo, 2,000+ fans come through every game day. Built for brands that want C-suite access, client entertainment and activation at scale.

12+
National markets
100+
Events per year
2,000+
Fans per game day
Brand ActivationB2B HospitalityC-Suite AccessClient EntertainmentProduct SamplingSocial Media Collab
gamedayhospitality.com ↗
Baseball · Live Events

Sluggball

Baseball reimagined: a fast, small-sided 4v4 hitting competition for anyone who loves to swing a bat. Played at high school, college and pro stadiums and indoor facilities, through alumni outings, adult leagues and corporate events. Partnered with Victus Sports and the MLB Players Alumni Association.

4v4
Hitting format
30 Min
Per game
MLB
Players Alumni Association partner
Title SponsorshipLeague Naming RightsStadium EventsMLB Alumni AccessProduct SamplingLive Broadcast
playsluggball.com ↗
Pro Sports · Live Events

Brickwall Pickleball

Started with local money balls in South Florida and grew into a national pro series. One of the fastest-growing competitive pickleball circuits in the country. Free to watch and open to everyone, with 60+ events planned for 2026.

60+
Events in 2026
$39K+
Prize money (as of March 2026)
Free
To watch, open to all
Title SponsorshipOn-Site ActivationCommunity IntegrationEmail CaptureSocial Media
brickwallpickleball.com ↗
Adult Sports · ESPN3

Turf Wars Kickball

The #1 adult kickball tournament brand in the country, and the first kickball organization ever televised in its entirety on ESPN. Teams travel from across the U.S. for tournament weekends in a dozen markets. A millennial lifestyle brand with strong hyper-local reach.

ESPN3
TV partner
12+
Markets
#1
Adult kickball tournament brand
ESPN3 Commercial PlacementExperiential MarketingOn-Site ActivationProduct SamplingMillennial Audience
turfwarskickball.com ↗
Youth Sports · Media

Youth, Inc.

The first integrated media and commerce platform dedicated to youth sports. Co-founded by Greg Olsen, a 14-year NFL tight end. Youth, Inc. delivers coaching culture, athlete development and youth sports inspiration to parents, coaches and young athletes nationwide.

$4.5M
Seed funding
1,000+
Schools served
NFL
Co-founded by Greg Olsen
Podcast IntegrationNewsletterSocial MediaCSR AlignmentCause MarketingCommunity Equity
youth.inc ↗
Sports Facility · Rochester, NY

Total Sports Experience

Rochester’s premier sports complex: 2 locations, 127,500+ sq. ft. of indoor space and 40 acres of outdoor fields, one of the largest in the Northeast. Home to youth leagues, adult rec, tournaments, clinics and community events all year. A high-ROI buy for local and regional brands.

2
Locations
127K+
Sq. ft. indoor
40 Ac
Outdoor fields
On-Site SignageIndoor/Outdoor BannersActivation SpaceEmail MarketingDigital MarketingCSR Youth Programming
totalsports-experience.com ↗
04 — Assets We Sell

Every Asset Has A Buyer

These are the sponsorship assets we package and sell across the portfolio.

Naming & Title Rights
Title, presenting and naming rights for tournaments, leagues, events and venues.
On-Site Activation
Booths, experiential footprints and fan engagement where the crowd is.
Signage & Banners
Indoor and outdoor signage at courses, fields, courts and complexes.
Broadcast & Media
ESPN3 commercial placement, live broadcast and podcast integration.
Hospitality & C-Suite
Tailgates, client entertainment and relationship-building access.
Digital, Social & Email
Newsletters, social collabs, email capture and digital campaigns.
Product Sampling
Put your product in the hands of engaged fans and athletes.
CSR & Cause Marketing
Youth sports alignment, community programming and brand goodwill.
05 — Golf Tournaments

Golf Tournament Sponsorships

Golf draws the audience sponsors pay the most for, and most tournaments leave money on the table. We package every hole, tee box and hospitality moment, and we sell it.

What We Sell At Golf Events
Every Hole Is Inventory
  • Title & presenting sponsorships
  • Hole and tee box sponsorships
  • Hole-in-one, longest drive & closest-to-the-pin contests
  • Cart, range & putting green branding
  • Player gifts, gift bags & product sampling
  • Hospitality tents, dinners & awards ceremonies
  • Digital, email & social packages
Portfolio Example
Future Champions Golf Tour

The global leader in junior golf development since 2003. It runs 150+ tournaments a year across 8+ U.S. states with international qualifiers in Asia and Mexico. The FCG Callaway World Championship brings 750+ junior golfers to 11 Southern California championship courses.

  • Tournament naming rights
  • On-site activation
  • Youth sports cause marketing & CSR
  • Global digital reach
Charity golf outingsCorporate tournamentsJunior golf toursPro-amsClub championshipsFundraiser scrambles
06 — Questions

Sponsorship FAQ

What does Draw & Fade do for sports properties?
We run your sponsorship program from start to finish. We audit and value your assets, build packages and a sponsorship deck, find and pitch sponsors, negotiate and close deals, plan activation, and report results so sponsors renew.
What kinds of properties do you work with?
Tournaments and live events, golf tournaments, leagues, sports facilities, youth sports organizations, and sports media platforms. Our current portfolio includes junior golf, pro pickleball, ESPN-televised adult kickball, NFL and college tailgating, a 4v4 baseball league, youth sports media and a Rochester sports complex.
Do you work with brands looking to sponsor?
Yes. Brands come to us for access to our portfolio: title and naming rights, on-site activation, broadcast, hospitality and C-suite access, digital channels and cause marketing. We match the property to your audience and goals.
Do you handle golf tournament sponsorships?
Yes. We package and sell title and presenting rights, hole and tee sponsorships, hospitality, player gifts, contests and digital inventory for golf events, from charity outings to national junior tours.
How are you paid?
Pricing depends on scope and the size of your inventory, and we discuss it directly. Start the conversation here.
Where are you based?
Rochester, New York. We work with properties and brands across Western New York and nationally, in 15+ markets.
Ready to Sell?
Your Inventory Is Worth More.
Sell Our Sponsorships Sponsor a Property