DRAW / FADE

DRAW & FADE, INC. IS A SPORTS MARKETING AGENCY LOCATED IN ROCHESTER, NY. DRAW & FADE, INC. SPECIALIZES IN STRATEGIC PARTNERSHIP DEVELOPMENT, ATHLETE/INFLUENCER MARKETING, BRAND COACHING, AND TALENT-FIRST MEDIA.

BUILD RELATIONSHIPS.

WE VALUE THE RELATIONSHIPS WE BUILD WITH OUR PARTNERS, CLIENTS, ATHLETES AND SUPPORTERS. IT IS A NECESSITY IN OUR WORK. TO LEVERAGE RELATIONSHIPS TO PROVIDE SIZEABLE OPPORTUNITIES.

CAPTURE OPPORTUNITY.

WITH OUR EMPHASIS ON RELATIONSHIP BUILDING, COMES OPPORTUNITY. WE LEVERAGE OUR NETWORKS AND RELATIONSHIPS TO ULTIMATELY MAKE THE MOST OF ANY OPPORTUNITY.

MAKE AN IMPACT.

IMPACTING THE COMMUNITIES THAT SERVE US, OUR ATHLETES, CLIENTS, AND PARTNERS IS ESSENTIAL. WE BUILD TOGETHER AND FOR US, IT IS IMPORTANT TO BRING OUR GREATEST SUPPORTERS ALONG WITH US.

SHAPE.YOUR.BRAND.

DRAW & FADE, INC. DELIVERS INTENTIONAL, CONCISE, AND STRATEGIC SPORTS AND INFLUENCER MARKETING TACTICS FOR ATHLETES, INFLUENCERS, BRANDS, AND SPORTS PROPERTIES AT THE HIGH SCHOOL, COLLEGE AND PROFESSIONAL RANKS.

AT DRAW & FADE, WE USE THE ANALOGY OF A GOLF SHOT TO EXPLAIN BRAND MARKETING. WHEN YOU FIRST START PLAYING THE GAME OF GOLF, YOU ARE FORTUNATE IF YOU HIT THE BALL STRAIGHT, AND IN THE FAIRWAY. BUT AS GOLFERS PROGRESS, STRATEGIZE, AND HONE IN ON THEIR CRAFT, THEY BEGIN TO 'SHAPE' THEIR SHOT WITH DRAW AND WITH FADE. ONCE A GOLFER IS ABLE TO 'SHAPE' THEIR SHOT, THEY HAVE FAR MORE CONTROL OVER THE OUTCOME OF THEIR GAME.

THE SAME GOES FOR BUILDING A BRAND.

OUR SERVICES

STRATEGIC PARTNERSHIPS

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BRAND COACHING

Jordan Boyd, 3-Point Shooting Specialist

INFLUENCER MARKETING

TALENT-FIRST MEDIA

WE PARTNER WITH SPORTS ORGANIZATIONS, TALENT, AND CORPORATE BRANDS TO CREATE COMPELLING ORIGINAL CONTENT THAT DRIVES IMPROVED SPONSORSHIP/ENDORSEMENT REVENUE, STRONGER BRAND AFFINITY AND FAN ENGAGEMENT, AND INCREASED SOCIAL MEDIA REACH.

TALENT-FIRST MEDIA REPRESENTS CONTENT THAT IS TALENT-FACING, BY LEVERAGING THE INFLUENCE OF ATHLETES, INFLUENCERS, CELEBRITIES, AND OTHER IMPRESSIVE TALENT. OUR MEDIA STRATEGIES PROVIDE RESULTS FOR NOT ONLY THE TALENT BUT FOR THEIR PARTNERS, TEAMS, AND ORGANIZATIONS, TOO.

WE PARTNER WITH SPORTS PROPERTIES:

TEAMS, LEAGUES, COLLECTIVES, AND UNIVERSITIES

STRATEGIZE & CREATE ORIGINAL CONTENT:

D&F LEVERAGES TALENT TO CREATE COMPELLING CONTENT SERIES, CAMPAIGNS, AND ACTIVATIONS

DRAW & FADE LEVERAGES MEDIA REACH TO SECURE STRATEGIC PARTNERSHIPS:

IMPROVING SPONSORSHIP, ENDORSEMENT OR NIL REVENUE, FAN ENGAGEMENT, AND BRAND IDENTITY

WHO WE SERVICE...

OUR TEAM PRIDES ITSELF ON LEARNING THE 'INS & OUTS' OF WHAT MAKES EACH BRAND TICK. WE ARE HERE TO SERVICE SOME OF THE INDUSTRY'S BRIGHTEST STARS. FROM SPORTS PROPERTIES AND ORGANIZATIONS TO DISTINGUISHED TALENT, INFLUENCERS, AND ATHLETES, WE BRING PASSION, ENERGY AND RESULTS TO THE TABLE.