What We Do
Our Services
We don’t just manage accounts — we build the systems, content, and revenue infrastructure that make sports brands impossible to ignore. Every service is designed to compound over time.
01
Content & Branding
02
Distribution & Paid Media
03
Lead Capture
04
Monetization
05
Sponsorships
01 — The Framework
Five Phases. One System.
Every engagement moves through the same proven framework — from first frame of content to closed sponsorship deal.
Phase 01
Content & Branding
Build the visual and narrative identity that makes your brand recognizable, credible, and compelling.
Content Editing
Professional cutting, color grading, and post-production of all video and photo assets.
Videography & Photography
On-site capture of game film, training sessions, and behind-the-scenes content.
Graphic Design
Thumbnails, story templates, brand kits, and ad creatives aligned to your identity.
Strategy
Monthly content calendar, campaign arcs, and platform-specific briefs tailored to your goals.
Phase 02
Distribution
Get your content seen by the right people across every channel that matters.
Social Media
Scheduling, posting, and engagement across IG, TikTok, YouTube, and X.
Email Marketing
Nurture sequences, newsletters, and broadcast campaigns to your owned list.
Google Ads
Search and display campaigns targeting fans, parents, and local sports markets.
Social Media Ads
Paid amplification on Meta and TikTok to scale what's already working organically.
Earned Media
Podcast bookings, press placements, and collab campaigns — we pitch, you show up.
Phase 03
Lead Capture
Convert attention into an audience you own — not rented from a platform.
Email List Growth
Lead magnet creation, opt-in page setup, and list hygiene to maximize deliverability.
Free Value Content
Downloadable guides, video series, or mini-courses that earn trust and build your list.
Phase 04
Monetization
Turn your audience into sustainable, recurring revenue through multiple streams.
Camps & Clinics
High-ticket in-person experiences. We create the marketing assets and help fill your roster.
Academies
Structured multi-week programs. We brand and promote; you deliver the coaching.
Memberships
Recurring subscription tiers. We help design the offer architecture and retention content.
Online Training
Digital programs, 1-on-1 remote coaching, or app-based delivery. We handle positioning.
Phase 05
Sponsorships
We identify, pitch, and close brand partnerships on your behalf — so you focus on your sport while we build your revenue.
Sponsor Prospecting
We research and identify brands that align with your audience and are actively looking for sports partnerships.
Outreach & Pitching
Direct outreach to decision makers with tailored pitches — we do the selling so you don't have to.
Deal Negotiation
We negotiate terms, deliverables, and compensation on your behalf to make sure you get a fair deal.
Partnership Management
Once a deal is closed, we help manage deliverables, content requirements, and sponsor communications.
02 — The System
One Engine. Built For Sports.
A repeatable system that turns every game, event, and moment into audience growth, qualified leads, and revenue — month after month.
1
Plan
Strategy, calendar, and platform briefs set the month's direction.
2
Content
Photo, video, and graphics produced and edited from every game and event.
3
Distribute
Posted across social, owned channels, and partner accounts.
4
Amplify
Paid media drives reach and pipes new audiences into the funnel.
5
Capture
Leads collected, qualified, and nurtured through tailored follow-up.
6
Optimize
Data reviewed, learnings applied, the next cycle starts smarter.
↻ Repeat · Compound · Win ↻
03 — Questions
Frequently Asked Questions
What does Draw & Fade do?
Draw & Fade is a sports marketing agency that helps athletes, coaches, and sports organizations grow their audience and turn it into revenue through content production, distribution, lead capture, and monetization.
Who does Draw & Fade work with?
We work with three types of clients: individual athletes and content creators, coaches and skill trainers, and sports organizations such as leagues, academies, clubs, and facilities.
What is the four-phase framework?
Every engagement follows the same framework: Content & Branding, Distribution, Lead Capture, and Monetization — with Sponsorships available as a fifth phase for clients who want brand partnerships sold on their behalf.
Is this a one-time project or an ongoing service?
Draw & Fade is a done-for-you agency. Services are delivered monthly under retainer-style engagements, not as a one-off project.
How much does it cost?
Pricing depends on scope and is discussed directly with prospective clients. Reach out via our contact page for details.
Where is Draw & Fade based?
Draw & Fade is based in Rochester, New York, and serves clients across the United States.
How do I get started?
Email management@drawandfade.org, call 585-857-0893, or use our contact page to start the conversation.