Service 02 — Athlete Marketing

Market The Athlete.

Paid appearances, social media, content and brand partnerships. Draw & Fade turns an athlete’s name into income off the field, and gives businesses a way to put that name in front of their crowd.

Book an Athlete I’m an Athlete
01 — What Athlete Marketing Covers

Six Parts Of Athlete Marketing

Appearances are where most athletes start, and they’re one piece of it. Take the whole program or just the parts you need.

Appearances & Bookings
Autograph signings, meet-and-greets, watch parties, corporate events and camps. We source, negotiate, contract and run event day. See appearances →
Social Media Management
Account strategy, posting, captions and community management across Instagram, TikTok, X and YouTube, in the athlete’s voice.
Content & Videography
Shooting and editing on site and at events: highlights, training, behind the scenes, sponsor spots and graphics built for each platform.
Brand Management
Positioning, bio and media kit, logo and look, press and podcast outreach, and keeping the brand consistent everywhere it shows up.
Endorsements & Partnerships
We find brand partners, pitch them, negotiate the deal and manage the deliverables, so partnerships get renewed instead of forgotten.
Reporting & Strategy
What earned money, what grew the audience and what to do next month. Reported plainly, every month.
03 — Appearances

Put A Pro In The Room

An athlete appearance brings in foot traffic, gets local press and gives fans something to post. Here’s what we book.

Autograph Signings
Ticketed or free signings at card shops, memorabilia stores, venues and events.
Meet & Greets
Photos, handshakes and fan time that draw a line out the door.
Watch Parties
Game-day events at bars and restaurants hosted by a former pro.
Corporate & Client Events
Keynotes, client entertainment, golf outings and team events.
Store Openings & Promotions
Grand openings, dealership events and retail activations.
Camps, Clinics & Community
Youth camps, skills clinics, charity events and school visits.
Bars & restaurantsCard & memorabilia shopsCar dealershipsCorporate teamsEvent organizersYouth sports organizationsGolf outingsRetail openings
04 — How Booking Works

Four Steps To Event Day

1
Tell Us The Event
Date, location, audience, goals and budget.
2
Talent & Quote
We source athletes who fit and bring you options with pricing.
3
Contract & Logistics
We negotiate the fee and handle the agreement, travel and schedule.
4
Event Day & Recap
We run it on site, then send you the photos and results.
05 — What’s Included

One Point Of Contact

For Businesses & Event Organizers
Everything Between Yes And Event Day

You bring the venue and the fans. We handle the rest.

Talent Sourcing
Pro, former pro and college athletes matched to your market and audience.
Fee Negotiation
Fair rates, clear terms and no surprises.
Contracts
Appearance agreements that cover time, deliverables and usage.
Travel & Logistics
Flights, hotels, ground transportation and run-of-show.
Event Promotion
Announcement graphics, social posts and press outreach to fill the room.
On-Site Management
We run the line, the schedule and the athlete’s time on site.
For Athletes
The Ongoing Program

Month to month, we run the marketing side so you can focus on playing.

Booked Appearances
Paid opportunities brought to you, negotiated and scheduled.
Social Media
Posting, captions, community management and growth across platforms.
Content Capture
Video and photo from games, training and events, cut for each platform.
Brand Management
Media kit, positioning, press and podcast outreach, consistent look.
Endorsements
Brand partners found, pitched, negotiated and managed through delivery.
Monthly Reporting
Earnings, audience growth and next month’s plan in plain language.
06 — Talent

Athletes We’ve Worked With

Fred Jackson, former Buffalo Bills running back
Fred Jackson
Buffalo Bills
Running Back
Robert Turbin, former Seattle Seahawks running back
Robert Turbin
Seattle Seahawks
Running Back
Kenna White, Tampa Bay Sun FC
Kenna White
Tampa Bay Sun FC
Professional Soccer
Looking For Someone Specific?
We book pro, former pro and college talent. Tell us who you want, or give us your market and budget and we’ll bring you options.
Request Talent →
07 — For Athletes

Your Name Is An Asset

Pro, Former Pro & College
Get Paid Off The Field

Income shouldn’t depend on who happens to DM you. We bring the bookings, run the accounts, shoot the content and pitch the brands, then report what it earned.

  • Paid appearances, negotiated and scheduled
  • Social media managed in your voice
  • Content shot and edited for every platform
  • Brand management and media kit
  • Endorsement and sponsorship deals
How To Start
Tell Us About You

Send us your playing background, your home market, what you want more of (appearances, followers, brand deals) and your availability. We’ll come back with what we’d run first.

College athletes should confirm any NIL requirements with their school before signing anything.

Athlete Inquiry →
08 — Questions

Athlete Marketing FAQ

What is athlete marketing?
Everything that turns an athlete’s name into income off the field: paid appearances, social media management, content and videography, brand management, and endorsement and sponsorship partnerships. We run the pieces you want and leave the rest alone.
What types of athlete appearances can you book?
Autograph signings, meet-and-greets, watch parties, corporate and client events, store openings and promotions, golf outings, and camps, clinics and community events.
Which athletes can you book?
Pro, former pro and college athletes. Tell us your event, audience, market and budget, and we’ll bring you options that fit. Send us your event details.
What does a booking include?
Talent sourcing, fee negotiation, contracts, travel and logistics, event promotion support and on-site management. You get one point of contact from inquiry to event day.
I’m an athlete. What do you actually do for me?
We bring you paid appearances and negotiate the fees, run your social accounts, shoot and edit your content, manage your brand and pitch endorsement and sponsorship partners. You can start with one piece and add more later. College athletes should confirm any NIL requirements with their school.
How far in advance should we book an appearance?
The earlier the better, especially around game days, the offseason and holidays. Reach out as soon as you have a date or a date range.
How much does it cost?
Appearance fees depend on the athlete, the length and type of appearance, travel and exclusivity. Ongoing athlete marketing is scoped to what you need. We quote both individually.
Have an Event or a Name to Build?
Let’s Put The Athlete To Work.
Book an Athlete Athletes: Start Here